Spark is a double-blind, peer-reviewed journal published by University & College Designers Association (UCDA). I authored, "Using monetary value to frame critiques and engage students," which can be read as a PDF document by clicking here.
The article shows that assigning a value to student projects in a Visual Communication class boosts engagement, changes their view of visual communication's importance, and sets a basis for critiques. It's crucial to teach students to consider the monetary worth of their design skills, guiding them through exercises and discussions. This essay explores how this approach deepens their understanding of visual communication and their design skills' market value, while also enhancing group critiques.
Transforming imagination into visuals that speak louder than words.
